Nomad Streaming Platform

Landing Page • Web App • Branding • Personas • Flowcharts • User Interface • Prototyping

Project Overview

This platform aims to be a one-stop solution for all entertainment needs, eliminating the hassle of switching between multiple services to find the desired show or movie. Upon logging in, users have the option to link multiple streaming service subscriptions to their account. Once connected, they gain access to a vast library of films and TV shows from around the world.

My Contributions

I was the only designer on the project so everything you see I created myself. I was involved in everything from defining the brand and personas, creating flows and wireframes, all the way to creating final UI designs as well as designing the logo.

Nomad Streaming Platform preview on the desktop

Why Nomad?

The objective is to create a user-friendly streaming platform that consolidates content from various streaming service providers. The primary goal is to simplify the user experience, allowing viewers to access a vast array of movies and TV shows seamlessly. The platform should eliminate the need for users to switch between multiple services, providing a centralized hub for entertainment consumption. Additionally, enhancing user engagement, ensuring easy navigation, and enabling users to make informed decisions about their streaming subscriptions are key objectives.

For who?

For this project, the users encompass a broad spectrum, ranging from tech-savvy millennials to older adults seeking diverse entertainment options. It's crucial to consider factors such as varying familiarity with technology, preferred genres, and streaming habits. Additionally, user research should explore how frequently users switch between different streaming services and the pain points they encounter during this process.

User Research

I conducted user research through a survey involving 65 participants with diverse preferences in movies and TV shows, as well as varying streaming service subscriptions. Based on our research findings, we identified several key user pain points:

Fragmented Content: Users might find it frustrating to search for specific movies or TV shows across multiple streaming platforms. This fragmentation can lead to confusion and inefficiency in discovering desired content.
Time Loss and Effort: Switching between different streaming platforms to find a particular movie or show can be time-consuming and cumbersome. Users may experience frustration due to the effort required to navigate between various apps or websites.
Content Discovery Challenges: Users might struggle with content discovery, especially when they are unsure which platform hosts a specific title. This lack of information can hinder their ability to explore new content and make informed viewing choices.
Inconsistent User Experience: Each streaming service has its interface and user experience. Users might find it challenging to adapt to different designs and functionalities, leading to a lack of consistency in their overall streaming experience.

Defining the Flow

Nomad Streaming Platform

After completing the process, I proceeded to design the final landing page and user interface for desktop, tablet, and mobile.